A Well Structured Online PR Campaign

Five points to consider when performing an online PR campaign.

Frequency - Write press releases as often as possible to stay in the minds of your target audience, increase opportunities to engage and generate interest in your company’s products and services.
Get the right angle – Your press release can cover a number of angles including product and service updates, company events or new business deals.
Reach – Distribute your press release to as many reputable PR websites as possible, ensuring they are relevant to your industry to increase the chances of journalists finding your story.
Link building – Press releases are great for optimising your website, include keyword rich content and build outgoing links from your press release to other relevant stories or blogs.
Syndicate – Make your press release content available to as many websites as possible by adding social media tags to encourage readers to share and comment on your content.